Creating a fun, youthful and on-trend brand with “collectibility”

Graphik Creative has been collaborating with GamerGreen, an innovative amusement vending company revolutionizing the gaming experience, from its inception. GamerGreen sought a distinctive logo, brand identity, and hangtag designs for their unicorn plush animal campaign. Our approach embraced a whimsical, childlike aesthetic in the illustrations. These charming plush toys were prominently showcased in claw machines nationwide, found in the entrances of diverse retail and dining establishments including Walmart, Steak ‘n Shake, and Denny’s, among others.

Logo Design
Hang Tags
Naming & Branding
Illustration

Branding the claw machines

To help promote the new campaigns, we created these window clings that would go in the machines. These clings included a call to action for the app download, the name of the campaign, and the incentive for collecting the various plushes.

“Kristy and her team have been a vital part of the success of our companies. Through conversations, they breakdown and get to the core of your business; once they have a clear understanding they create and design your message – from the ground up.”